Prime Time Episode 177: Billy & Gus Fakih, Artesano Del Tobacco

Tonight Billy and Gus Fakih make their Prime Time debut. Billy and Gus are the brothers behind Artesano Del Tobacco. This is the company that produces the Viva La Vida product. We’ll hear Billy and Gus’ story, including their roots of owning one of New York City’s iconic retail establishments.

We’ll learn a little more about New York from Billy and Gus in our “Live True” segment. Finally, Aaron and Coop will talk direct to consumer sales in the Deliberation Segment.