How do craft cigar makers compete with tobacco giants? Jeffrey Amendola, co-owner of Amendola Family Cigar Co. talks about getting the West Side Story cigar from the drawing board to the rolling table and into cigar boxes with co-creator Jesus Martinez of Martinez Cigar Factory.

Watch full cigar talk here: https://youtu.be/f4NGpNQX9hk?si=yNV0Vb5Gg12D1yBQ

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