Alec Bradley Project 40 Maduro | Budget Cigar | #LeeMack912 Cigar Reviews (S07 E34). Wrapper: Mexican San Andrés, Binder: Brazilian habano, Filler: Nicaraguan. #leemack reviews this budget friendly cigar

Alec Bradley released a brand new cigar named Project 40 that was created with the intention of gaining “a deeper understanding as to why cigars have a positive cognitive impact on the mind and body.”

According to Alan Rubin, founder of Alec Bradley, the name of Project 40 comes from the idea that a person’s happiness can be broken down into three different categories: 50 percent comes from genetics and 10 percent is based on circumstance, while the remaining 40 percent is said to be controlled by that person’s thinking process.

“Project 40 is a generally accepted concept in multiple industries with the end goal to find how a service or product can have a positive impact on the mind and body,” said Rubin in a press release talking about the original Project 40 line. “Since cigars bring people together, cause for relaxation and create positive experiences, I asked myself why this concept should not be applied to premium cigars. This was my inspiration for Alec Bradley Project 40,” he added.

In October 2020, Alec Bradley announced it would be releasing a maduro version of the Project 40, albeit with only three vitolas instead of four. Like the original release, the new cigar incorporates a Brazilian habano binder and Nicaraguan filler tobaccos, but the Nicaraguan wrapper is replaced by a Mexican San Andrés wrapper for the newest version.

There are currently three different vitolas in the Alec Bradley Project 40 Maduro lineup:

Project 40 Maduro 05.50 (5 x 50) — $5.75 (Box of 24, $138)
Project 40 Maduro 06.52 (6 x 52) — $6.25 (Box of 24, $150)
Project 40 Maduro 06.60 (6 x 60) — $6.50 (Box of 25, $156)
The blend is being produced at the J. Fuego Cigar Co. de Nicaragua factory in Estelí

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