Cigars International Keeps the Celebration Rolling with Major League Fishing

Cigars International is proud to continue its partnership with Major League Fishing as an Official Sponsor for the 2026 season, extending a relationship built on craftsmanship, competition, and celebrating hard-earned victories.

As part of the renewed agreement, Cigars International will once again serve as an Official Sponsor across Major League Fishing’s premier tournament platforms, including the Bass Pro Tour, MLF Team Series, Tackle Warehouse Pro Circuit, Toyota Series, and Phoenix Bass Fishing League.

Building on a successful 2025 season, the 2026 partnership places an increased focus on celebrating tournament champions throughout the year. In addition to championship trophies and prize payouts, Cigars International will enhance the winner’s experience by presenting Bass Pro Tour and Team Series champions with custom humidors filled with a curated selection of celebratory cigars crafted specifically to mark each victory. Meanwhile, premium brands like Cohiba and Man O’ War are prominently featured in the commercial produced for this partnership, underscoring the prestige and passion behind the experience. Together, these elements offer champions a meaningful way to commemorate their accomplishments and share the moment with family, friends, and fellow competitors.

“Winning on the water is the result of countless hours of preparation, sacrifice, and focus,” said Kim Shay, Marketing Director, North America at Cigars International. “We’re proud to continue our partnership with Major League Fishing and to give champions something special that allows them to savor these moments long after the final cast.”

The partnership also includes year-round brand integration across Major League Fishing’s media ecosystem, including livestream broadcasts, digital coverage, email communications, and social platforms — creating authentic touchpoints with anglers and fans across the sport.

“Cigars International understands what it means to celebrate achievement,” said Chris Bork, Vice President of Sponsorship & Sales Development at Major League Fishing. “Their presence adds an authentic and memorable element to those moments when anglers can finally exhale and enjoy what they’ve accomplished.”

This renewed partnership reflects Cigars International’s continued commitment to outdoor sports communities and shared traditions, while reinforcing Major League Fishing’s ability to deliver meaningful, season-long brand integration at the highest levels of professional bass fishing.

About Major League Fishing

Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery, Outdoor Channel, VICE, CBS Sports Network, World Fishing Network, RFD-TV and Game & Fish TV, and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 20 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.

About Cigars International

Cigars International (CI) is an online and catalog based retailer of cigars owned by Scandinavian Tobacco Group A/S. CI sells an extensive range of handmade cigars directly to 885,000 US consumers. Established in 1996, Cigars International has become the fastest growing retailer, and today is an industry leader in online and direct marketing of premium to value segmented handmade cigars and tobacco accessories. Headquartered in Bethlehem, Pennsylvania, CI has a leading position in the US, and owns and operates retail stores in Pennsylvania, Texas, Tennessee, Kentucky and Florida. Cigars International distributes 19 million catalogs on an annual basis and has more than 90 leading brands in their portfolio.