Alec Bradley Celebrates 30 Years With New ‘Thirty Years’ Cigar

Alec Bradley is celebrating its 30th anniversary with the release of Thirty Years, a new cigar created to mark the milestone and reflect the evolution of the brand since its founding in 1996.

Over the past three decades, Alec Bradley has become one of the most recognizable names in premium cigars, known for award-winning blends, long-standing factory partnerships and a portfolio that ranges from everyday favorites to highly rated limited releases. The Thirty Years cigar was created to acknowledge that journey while signaling where the brand is headed next.

According to the company, the blend draws on tobaccos and relationships that have helped define the Alec Bradley portfolio over the years.

Alec Bradley Thirty Years Blend Breakdown

Thirty Years is handcrafted at Raíces Cubanas in Honduras and features a Honduran Trojes wrapper, a tobacco that has appeared in several past Alec Bradley releases.

Beneath the wrapper is a double binder composed of leaves from Jamastran and Jalapa, supporting a filler blend of tobaccos from Nicaragua’s Estelí and Jalapa regions alongside Honduran Jamastran and Trojes.

The resulting cigar delivers what the company describes as a medium-plus profile, with notes of leather, pepper and cinnamon with a toasty finish.

“This cigar represents everything we’ve learned over the last three decades,” said Alec Rubin. “Thirty years isn’t ancient in the cigar world, but it’s long enough to understand what matters — great tobacco, great partners and cigars we’re proud to smoke ourselves.”

Alec Bradley Thirty Years Information & Availability

Thirty Years will be available in four vitolas: Robusto (5 x 52), Toro (6 x 54), Gordo (6 x 60), and a retail-exclusive Perfecto (6.75 x 54).

The Robusto, Toro and Gordo will be offered in 16-count boxes, while the Perfecto will come in 10-count boxes. The Perfecto is limited to 2,026 boxes and will only be available in 2026.

Suggested retail pricing ranges from $9.99 to $12.99 per cigar. Shipping to retailers is scheduled to begin in May 2026.

About Alec Bradley

Founded in 1996, Alec Bradley is one of the most innovative and acclaimed cigar brands in the industry. In 2011, Cigar Aficionado named Alec Bradley Prensado Churchill its number-one cigar of the year. The brand also produces celebrated and popular cigars such as Black Market, Magic Toast, and Gatekeeper, among others. For more information about Alec Bradley and all of your favorite brands, sign up for Cigar World today.