As Johnnie Walker or AC/DC would attest—black sells. It’s a theme often used throughout marketing to convey elegance, minimalism, edginess, or power. And while you’ll often find the strategy associated with exclusivity and higher price points (does the black Apple Magic Mouse really need to be $20 more than the standard white?), Micallef Cigars has […] The post Micallef Black Toro appeared first on Cigar Dojo.

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