# Cigars International and Major League Fishing Continue Winning Partnership with Expanded 2027 Agreement

Cigars International pans its partnership with Major League Fishing for the 2027 season

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# Cigars International and Major League Fishing Continue Winning Partnership with Expanded 2027 Agreement

Tagged [Cigars International](/news/tag/cigars-international/ "Cigars International")
Posted [29 hours ago](/news/archive/2026/10/16/) \| 3 Minute(s) to read

## Cigars International and Major League Fishing Continue Winning Partnership with Expanded 2027 Agreement

Cigars International is proud to expand its partnership with Major League Fishing for the 2027 season, further strengthening the relationship between the two organizations.

As part of the renewed agreement, **[Cigars International](https://www.cigarsinternational.com)** will once again serve as an Official Sponsor across Major League Fishing’s premier tournament platforms and is newly named the Exclusive Cigar Retailer of Major League Fishing.

The 2027 partnership strengthens Cigars International relationship with Major League Fishing and builds on the momentum established in previous seasons. Throughout the year, Cigars International will continue to play a prominent role in recognizing angler achievements across Major League Fishing’s premier events, including the Bass Pro Tour and REDCREST. As part of the partnership, tournament champions will once again be presented with a custom-branded humidor and premium cigars, creating a memorable way to celebrate their accomplishments with family, friends, and fellow anglers. The season long tradition will culminate at REDCREST where Cigars International will help honor the year’s top champion through a signature champion celebration.

"There’s something special about celebrating a win after all the preparation, persistence and focus it takes to get there,” said Kim Shay, Marketing Director, North America at Cigars International. “We’re excited to continue our partnership with Major League Fishing and make those winning moments even more memorable by giving champions a chance to slow down, celebrate and enjoy what they’ve accomplished.”

The partnership also includes year-round brand integration across Major League Fishing’s media ecosystem, including livestream broadcasts, digital coverage, email communications, and social platforms — creating authentic touchpoints with anglers and fans across the sport.

“Cigars International has embraced the spirit of competition and celebration that surrounds Major League Fishing, and we’re excited to expand our relationship with them in 2027,” said Michael Mulone, MLF Vice President of Sponsorship and Business Development. “Cigars have long been symbolic of success, and this continued partnership gives us a unique and authentic way to celebrate winning moments at the REDCREST Championship and throughout the Bass Pro Tour. The expanded relationship also creates additional opportunities to connect Cigars International with MLF fans across our events, broadcasts and digital platforms throughout the season.”

By expanding the partnership for 2027, Cigars International continues to invest in meaningful connections with outdoor sports audiences and traditions they value. The enhanced partnership with Major League Fishing will increase brand exposure across the organization’s leading tournament and media properties, delivering greater engagement opportunities throughout the season.

## About Major League Fishing

**[Major League Fishing](https://majorleaguefishing.com/)** is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery, Outdoor Channel, VICE, CBS Sports Network, World Fishing Network, RFD-TV and Game &amp; Fish TV, and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 20 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.

## About Cigars International

[**Cigars International**](https://www.cigarsinternational.com/?sourceCode=CIDSA139) (CI) is an online and catalog based retailer of cigars owned by Scandinavian Tobacco Group A/S. CI sells an extensive range of handmade cigars directly to 885,000 US consumers. Established in 1996, Cigars International has become the fastest growing retailer, and today is an industry leader in online and direct marketing of premium to value segmented handmade cigars and tobacco accessories. Headquartered in Bethlehem, Pennsylvania, CI has a leading position in the US, and owns and operates retail stores in Pennsylvania, Texas, Tennessee, Kentucky and Florida. Cigars International distributes 19 million catalogs on an annual basis and has more than 90 leading brands in their portfolio.

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